Cause Marketing

Strategic Partnership

WCS is your strategic nonprofit charity partner for:

  • Co-branded marketing campaigns that engage consumers and preserve our planet
  • Promotions inspired by nature, science, weather, travel, or outdoor adventure
  • Products featuring animals, oceans, forests, wildlife, or wild places
  • Spectacular content from an authentic and respected source
  • Extraordinary stories of real people making a difference
  • Turn-key activation in the media and advertising capital of the world

WCS Cause Marketing Platforms

  • WCS campaigns, such as Blue York or 96 Elephants
  • Trademark licensing, sweepstakes, and promotional agreements
  • Commercial co-ventures, with donations by consumers or corporations
  • Endangered and charismatic animal species
  • Marine and freshwater aquatic ecosystems
  • Countries in North America, Latin America, Africa, Asia, and Oceania
  • Scholarships or apprenticeships for under-served youth and teens
  • WCS's historical archives, including over 120 years of footage dating to 1895

Proud Partners

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As part of the J.Crew Garments for Good charitable program, we created a marine-inspired collection featuring hand-sketched designs of whales to raise awareness for marine mammals and other threatened species. J.Crew donates 50% of the retail price of each product in support of threatened species worldwide.

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Paul Gauguin Cruises

Paul Gauguin Cruises launched its global partnership with WCS in 2017 with two informative and inspiring programs onboard the m/s Paul Gauguin. The Wildlife Discovery Series features lectures by WCS scientists and conservationists; Stewards of Nature is a hands-on environmental education program for kids, teens, and families.

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TOMS and WCS have joined forces again to launch a limited-edition footwear collection, inspiring people to take a stand for elephants and support efforts to protect them globally. As always, with every pair of shoes purchased, TOMS will give a new pair of shoes to a child in need. One for One®


For more information about WCS cause marketing, please contact:

Alexandra Mattia
Corporate Partnership

Stand for Wildlife

Join more than one million wildlife lovers working to save the Earth's most treasured and threatened species. (Oh, and get a free sticker.)

Stand for Wildlife

Join a community of over one million people helping protect the wildlife and places we love.

Get notified about crucial issues, WCS's work, and ways you can help!

Animals need your help

Elephants, tigers, and gorillas can’t save themselves from guns or bulldozers, but you can. Help raise $50,000 for wildlife before the end of the fiscal year on June 30.