Cause Marketing

Strategic Partnership

WCS is your strategic nonprofit charity partner for:

  • Co-branded marketing campaigns that engage consumers and preserve our planet
  • Promotions inspired by nature, science, weather, travel, or outdoor adventure
  • Products featuring animals, oceans, forests, wildlife, or wild places
  • Spectacular content from an authentic and respected source
  • Extraordinary stories of real people making a difference
  • Turn-key activation in the media and advertising capital of the world

WCS Cause Marketing Platforms

  • WCS campaigns, such as Blue York or 96 Elephants
  • Trademark licensing, sweepstakes, and promotional agreements
  • Commercial co-ventures, with donations by consumers or corporations
  • Endangered and charismatic animal species
  • Marine and freshwater aquatic ecosystems
  • Countries in North America, Latin America, Africa, Asia, and Oceania
  • Scholarships or apprenticeships for under-served youth and teens
  • WCS's historical archives, including over 120 years of footage dating to 1895



Proud Partners

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J.Crew

As part of the J.Crew Garments for Good charitable program, we created a marine-inspired collection featuring hand-sketched designs of whales to raise awareness for marine mammals and other threatened species. J.Crew donates 50% of the retail price of each product in support of threatened species worldwide.

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Paul Gauguin Cruises

Paul Gauguin Cruises launched its global partnership with WCS in 2017 with two informative and inspiring programs onboard the m/s Paul Gauguin. The Wildlife Discovery Series features lectures by WCS scientists and conservationists; Stewards of Nature is a hands-on environmental education program for kids, teens, and families.

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TOMS

TOMS and WCS have joined forces again to launch a limited-edition footwear collection, inspiring people to take a stand for elephants and support efforts to protect them globally. As always, with every pair of shoes purchased, TOMS will give a new pair of shoes to a child in need. One for One®

Contact

For more information about WCS cause marketing, please contact:

Alexandra Mattia
Corporate Partnership
+1.718.741.1629
amattia@wcs.org

Stand for Wildlife

Join more than one million wildlife lovers working to save the Earth's most treasured and threatened species. (Oh, and get a free sticker.)

Stand for Wildlife

Join a community of over one million people helping protect the wildlife and places we love.

Get notified about crucial issues, WCS's work, and ways you can help!

Year end challenge: $500,000 to save wildlife

Last chance to make a difference in 2017: Donate by December 31 to help save elephants and other wildlife.