The Wildlife Conservation Society is an organization with an extraordinary breadth of activities and audiences. Connecting it all is a simple statement:
We stand for wildlife.SM
Our new mark visualizes this promise with a stylized W. Made of simple geometry, the mark can project a wide range of expressions from serious to lively, capable of containing colors and images, designed to appeal to everyone from park visitors to policy makers.
Today it stands for WCS. Tomorrow it will represent a commitment to wildlife that we invite the world to share.
With the creation of our 2020 strategic plan, mission and vision statements were developed, along with a list of core values, to guide our team and to ensure that we hold ourselves to the highest ethical standards.