Face the Wind

"Face the Wind"
Buffalo Voice: Mark Ruffalo
Thank you David Yarrow, Riverhead LLC, Alec Brown & BC Smith

We can learn a lot from Buffalo and Nature. We’re all in this together. It’s time we work together.

Join the Wildlife Conservation Society and our partners to restore buffalo to their native land.

Buffalo turn into the wind during a storm, rather than away from it. Let’s face the wind like buffalo and together create the just, healthy world we need.

Take Action

We invite you to lend your voice to foundational efforts underway in the United States to bring about the ecological and cultural restoration of wild bison and establish wild, wide-ranging herds that have the freedom to roam across North America, as they once did.

The Department of Interior (DOI) has demonstrated visionary leadership in the launch of its 2020 Bison Conservation Initiative (BCI). Please thank Secretary Bernhardt and the DOI Bison Working Group for their collaborative conservation leadership. Urge the Secretary to fully resource and implement the BCI.

We have a plan. Now we must take action to change the world.

Sbgigwgu2 julie larsen maher 3932 american bison rio mora national wildlife refuge nm 11 01 19
Photo Credit: Julie Larsen Maher © WCS

We Need Your Help

Together, we can seize the opportunity to restore bison, an iconic keystone species, to its ancestral habitat. Your support in this time of great challenges and uncertainty is deeply appreciated



As we look to shape the future of bison in North America, we must engage a diverse set of voices.

Let’s Face the Wind Together

Buffalo is life and the Buffalo Way embodies the values necessary to sustain all life on Earth.

We are living through some of the most heart-breaking and chaotic times in human history. Like Buffalo, we need to Face the Wind during stormy times, rather than turn from it.

Join the Wildlife Conservation Society and our partners in reclaiming the Buffalo Way. We work to embody the language and culture of the Buffalo Way: Relationship. Respect. Reciprocity. Resilience. Reconnection. Rematriation. Reconciliation.

We invite you to tell us – how do you plan to turn and face the wind? How will you follow the Buffalo Way and work to protect all life? Share on social media with #FaceTheWind.

Now is the time to act. Let’s turn and face the wind TOGETHER like Buffalo, and cleave a new path to a just, equitable, and wild future for all of humanity and the wild beings who share our home planet.

In the News

The Buffalo Way

By Cristina Mormorunni at Medium

In crisis we also opportunities to turn into the storm, rather than away from it, and Face the Wind as we work to create the future that we want and need.

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NM Helps Shape Bison Conservation

Joseph Talachy, Roger Fragua, and Cristina Mormorunni for the Albuquerque Journal
"A species’ extinction or designating a national monument were huge triumphs in their time, but are no longer bold enough today."

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Bison is a Unifying Icon

John F. Calvelli on Medium
No other native species tells America’s story better than the bison—a symbol of strength and Native American culture.

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Assiniboine and Sioux Tribes Gift Bison to the Bronx Zoo

By WCS Newsroom
The seven female and one male bison were from the Yellowstone National Park bloodline, which are among the few pure herds remaining.

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Pure Bred Bison Born at the Bronx Zoo

By WCS Newsroom

The calves, born to a herd of 7 females and 1 male that arrived at the zoo from Ft. Peck, Montana, helped the zoo further bison conservation efforts.

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A Historic Return of Bison to "Buffalo People"

Harry Barnes & Keith Aune for National Geographic
April 4, 2016, will long be remembered by the Blackfeet Nation, as close to 90 bison calves arrived at the Blackfeet Bison Ranch.

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From Animal Planet's THE ZOO

This new baby bison was one of the first few purebred bison born at the Bronx Zoo, as we work to establish a herd with no domestic cattle genes.

WCS Strategies

We Stand for Wildlife

Join more than one million wildlife lovers working to save the Earth's most treasured and threatened species.

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