The Polar Express™ 4-D Experience Arrives at the WCS Bronx Zoo and New York Aquarium

Holiday 4-D experience to run Nov. 6, 2010 – Jan. 2, 2011

Bronx, NY – Nov. 3, 2010 – The Polar Express™ 4-D Experience will be making stops at the Wildlife Conservation Society’s Bronx Zoo and New York Aquarium for the holiday season – running from Saturday, Saturday, Nov. 6 through Sunday, Jan. 2, 2011.

The Polar Express™ 4-D Experience is based on the film from Warner Bros. Pictures and Shangri-La Entertainment and inspired by the beloved Caldecott Medal children’s book by Chris Van Allsburg. It combines the visual drama of a 3-D film with a variety of 4-D sensory effects that are built into the seats and theater environment, bringing the on-screen images to life.

Viewers are immersed in the experience as they follow a doubting young boy as he takes an extraordinary train ride to the North Pole.  He embarks on an epic journey of self-discovery that shows him that the wonder of life never fades for those who believe.

Tickets for The Polar Express™ 4-D Experience are available for $5 per person or are included in the attractions benefits of a WCS Membership.

The Polar Express™ 4-D Experience is distributed by SimEx-Iwerks, through a license agreement with Warner Bros. Consumer Products. SimEx-Iwerks is the leading innovator of immersive 3-D and 4-D attractions and the exclusive distributor of the industry’s best selling film titles. The company supports over 300 family-friendly attractions in more than 40 countries.

Mark Cornell, SimEx-Iwerks Vice President, Attraction Development proclaims, “The Polar Express is by far the finest magical cinematic experience of our lifetime.” 

This iconic film is brought to life with the perfected use of SimEx-Iwerks 4-D Special FX technology, creating an unforgettable multi-sensory adventure. As the Polar Express arrives at the North Pole, it actually begins to snow inside the 4-D Special FX Theater; when the conductor sings “Hot Chocolate” and the dancing waiters begin to pour, the audience can smell the delightful aroma of every cocoa cup. 

The state-of-the-art 3-D Digital projection system makes images virtually leap off the screen, and when combined with 4-D Special FX, a blend of realism and fantasy unlike anything seen before is impeccably delivered. 

Contact:
Max Pulsinelli – 718-220-5182; mpulsinelli@wcs.org
Steve Fairchild – 718-220-5189; sfairchild@wcs.org


The Wildlife Conservation Society’s Bronx Zoo is open daily from 10:00 a.m. to 4:30 p.m.  Adult admission is $16, children (3-12 years old) $12, children under 3 are free, seniors (65+) are $14. Parking is $13 for cars and $16 for buses. The Bronx Zoo is conveniently located off the Bronx River Parkway at Exit 6; by train via the #2 or #5 or by bus via the #9, #12, #19, #22, MetroNorth, or BxM11 Express Bus service (from Manhattan that stops just outside the gate.) To plan your trip, visit www.bronxzoo.com or call 718-367-1010.


The Wildlife Conservation Society’s New York Aquarium is open daily from 10:00 a.m. to 4:30 p.m.  Adult General Admission is $13, children (3-12 years old) $9, children under 3 are free, seniors (65+) are $10. Parking is $13. To plan your trip, visit www.nyaquarium.com or call 718-367-1010.


The Wildlife Conservation Society saves wildlife and wild places worldwide.  We do so through science, global conservation, education and the management of the world’s largest system of urban wildlife parks, led by the flagship Bronx Zoo.  Together these activities change attitudes towards nature and help people imagine wildlife and humans living in harmony.  WCS is committed to this mission because it is essential to the integrity of life on Earth.


About Warner Bros. Consumer Products           
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.


About The Polar Express           
Castle Rock Entertainment Presents, in Association with Shangri-La Entertainment, a Playtone / ImageMovers / Golden Mean Production of a Robert Zemeckis Film: Tom Hanks in The Polar Express. Directed by Robert Zemeckis from a screenplay by Zemeckis & William Broyles, Jr., the film is produced by Steve Starkey, Robert Zemeckis, Gary Goetzman and William Teitler and is based on the book by Chris Van Allsburg. Tom Hanks, Jack Rapke and Chris Van Allsburg are the executive producers. The production team includes directors of photography Don Burgess, A.S.C. and Robert Presley; production designers Rick Carter and Doug Chiang; and editors Jeremiah O’Driscoll & R. Orlando Duenas. Senior visual effects supervisors are Ken Ralston and Jerome Chen. Co-producer is Steven Boyd. Music score is by Alan Silvestri, and original songs by Glen Ballard and Alan Silvestri. The Polar Express is distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. Soundtrack album on Warner Sunset/Reprise Records. This film is rated G by the MPAA. For more information, please visit www.polarexpressmovie.com.

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